Business Details
Your Trusted Partner for Cinematic Video Production Solutions
New Focus Films was founded on the principle that exceptional storytelling empowers businesses. In a digital landscape crowded with noise, we help small businesses rise above by crafting cinematic content that builds trust, drives engagement, and showcases the heart behind the brand. Rooted in documentary filmmaking, we bring authenticity and emotional resonance to commercial video production. Our founder Matt Abraxas began with a passion for meaningful stories, which has grown into a purpose-driven company dedicated to helping local and purpose-led businesses communicate their identity and impact. We specialize in creating content that bridges mission and message, values and visibility. Whether producing a one-minute social video or an in-depth branded documentary, our work strengthens reputations and fosters community connections. At New Focus Films, storytelling is not a marketing tactic but a strategy for real connection, enabling small businesses to thrive. Our process begins with audience research to ensure content resonates emotionally, driving action and growth. We differentiate ourselves through a documentary-style approach that prioritizes trust and authenticity, avoiding flashy trends in favor of human-centered narratives. Our streamlined, budget-conscious solutions cater specifically to small businesses, delivering high-quality video across platforms while maintaining simplicity and efficiency.
Services
Branded Documentary Production
Crowdfunding Video Production
Testimonial Videos
Corporate Videos
Music Videos
Served areas
- Denver, Colorado, United States, Earth
Highlights and features
- We specialize in documentary-style videos that build trust through authentic storytelling.
- Our audience-first approach ensures content resonates emotionally and drives action.
- We focus on small businesses, offering tailored solutions within budget constraints.
- Our team combines filmmaking expertise with strategic marketing insights.
- We deliver Hollywood-quality production at startup-friendly pricing.
Services
Branded Documentary Production
Branded documentaries tell compelling stories aligned with brand values, avoiding overt promotion. These films engage audiences through high-quality storytelling, highlighting real people and social causes. They build trust by humanizing brands and offer long-term SEO benefits through shareable content that drives sustained traffic and brand awareness.
Crowdfunding Video Production
Crowdfunding videos combine audience research with cinematic storytelling to attract funders. We create Hollywood-quality videos at startup prices, focusing on product demonstrations, company ethos, and campaign-specific needs. Our expertise spans Kickstarter, Indiegogo, and equity-raising platforms, with customizable options for locations, actors, and production elements.
Testimonial Videos
Testimonial videos feature authentic customer experiences to enhance brand loyalty and conversion rates. Our documentary-style interviews capture heartfelt stories, making even nervous participants feel comfortable. These videos overcome objections by showcasing real-life success stories that highlight problem-solving and measurable outcomes.
Corporate Video Production
Corporate videos promote brands through promotional, training, and internal communication content. We create cinematic narratives that showcase company culture, products, and services while aligning with marketing goals. Our approach emphasizes emotional connection and strategic messaging to engage target audiences across digital platforms.
Music Video Production
Music videos blend creative storytelling with artistic vision to represent music authentically. Our team draws from decades of experience in music video production, combining technical expertise with artistic sensibilities to create visually compelling content that resonates with audiences and complements musical narratives.
Questions
What types of video production services do you offer?
We specialize in branded documentaries, crowdfunding videos, testimonial/case study videos, corporate videos, and music videos. Each service focuses on authentic storytelling to build brand trust and engagement.
How do you ensure videos connect with target audiences?
We begin with audience research to understand viewer preferences. This informs our storytelling approach, ensuring content resonates emotionally and drives the desired action through relatable narratives.
What makes your documentary-style approach unique?
Our documentary background brings authenticity to commercial videos. We focus on real stories rather than promotional messaging, creating content that feels human and builds deeper connections between brands and their audiences.
Do you work with businesses outside Colorado?
While based in Lafayette, CO, we work with clients worldwide. Our services include multi-country production capabilities and remote collaboration tools to accommodate global projects.
What budget options are available for small businesses?
We offer tiered crowdfunding video packages starting at $2,500. Our streamlined process and flexible production options allow small businesses to get high-quality video content while staying within budget constraints.
Videos
Reviews (7)
Rj Wagner
May 22, 2022
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Matt and his team capture the narrative you're looking for in a professional and creative way. The collaboration is second to none. Thanks for all the hard work, time and creativity in making an incredible project come to life.
Zoe DeVito
May 21, 2022
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Matt and his team at New Focus Films produce the best videos! They are very easy to work with! We've used their services for years and will continue to do so. Thanks, New Focus Films!
Cass Clayton
May 15, 2022
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New Focus Films produced our music video, and we love it. The quality of the filming and editing was exceptional and Matt shot a lot of B roll to make sure we would have extra footage. The final product tells the story of the song beautifully and the movement between in-studio scenes and the storyline was seamless. The actor he hired did an amazing job. We will definitely hire New Focus again for our next project.
Ross Meyer
Jan 12, 2017
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I began working with New Focus Films because I wanted to do video work for my business, and I knew it was important, but I was too lost to confidently get started. Matt helped me quickly clarify what exact message is most important that I convey to my audience, and then draft out video topics that contextualize this message and convey my expertise. This was the exact type of assistance that I needed to move from my video production from stagnation into action. Working with Matt and New Focus helped me understand what message I need to convey, feel confident in how to convey it, and move from inaction into action.
Ross Meyer
I began working with New Focus Films because I wanted to do video work for my business, and I knew it was important, but I was too lost to confidently get started.
Matt helped me quickly clarify what exact message is most important that I convey to my audience, and then draft out video topics that contextualize this message and convey my expertise. This was the exact type of assistance that I needed to move from my video production from stagnation into action. Working with Matt and New Focus helped me understand what message I need to convey, feel confident in how to convey it, and move from inaction into action.
Matt helped me quickly clarify what exact message is most important that I convey to my audience, and then draft out video topics that contextualize this message and convey my expertise. This was the exact type of assistance that I needed to move from my video production from stagnation into action. Working with Matt and New Focus helped me understand what message I need to convey, feel confident in how to convey it, and move from inaction into action.
Susan Bateman
I am a business owner - not a performer - but Matt made us feel very at ease throughout the entire process. I would highly recommend Matt and New Focus Films to produce your video!
Simonetta Carr
Matt made two promotional videos for my books. His natural creativity, experience, commitment to quality and attention to details are evident in these short clips as in everything he does (he has worked for me for years as illustrator, garnering international praise). He is also very flexible and accommodating, allowing for a pleasant and comfortable experience even during stressful times.