Business Details
27 Years
experience
Your Trusted Partner for B2B Digital Transformation
We are a professional services firm specializing in digital business enablement for B2B companies. With over 25 years of experience, we partner with business leaders to implement practical digital tools that improve performance and achieve measurable goals. Our expertise spans customer acquisition, B2B ecommerce, data analytics, and private equity-focused digital transformation. We prioritize incremental progress that aligns with organizational capacity while delivering tangible value throughout the investment lifecycle. Our team combines deep industry knowledge with a commitment to making work more rewarding through innovation and technology-driven solutions. 
Services
B2B SEO
Customer Acquisition
Digital Commerce
Lead Generation
Ecommerce 3.0
Customer Self-Service
Data Analytics
Private Equity Consulting
Digital Transformation
Web Applications
Details
- Year established: 1999
Highlights and features
- We offer 25+ years of experience in B2B digital transformation.
- Our team implements practical digital business tools with proven results.
- We focus on incremental, risk-mitigated digital enablement strategies.
- Specialized expertise in private equity digital consulting and B2B ecommerce.
- Our customer-centric approach drives measurable revenue and profit growth.
Associations and certifications
- American Marketing Association
- Microsoft Partner
- Google Partner
- Kentico CMS Certified Partner
Services
B2B SEO
Our B2B SEO specialists help companies improve search engine visibility through targeted strategies that attract qualified buyers. We focus on B2B-specific keyword research, technical optimization, and content development that aligns with how professional buyers search. Clients benefit from increased organic traffic, higher quality leads, and measurable ROI.
Ecommerce 3.0
Ecommerce 3.0 solutions help B2B companies implement digital storefronts that serve as business applications rather than static websites. Our approach emphasizes customer self-service, seamless back-office integration, and personalized experiences. Clients see faster sales cycles, increased order accuracy, and reduced operational costs through automated processes.
Data Analytics
We develop comprehensive data analytics capabilities that transform raw data into actionable insights. Our services include data integration, performance dashboards, and predictive analytics that identify growth opportunities. B2B clients gain better visibility into customer behavior, operational efficiency, and market trends to support data-driven decision-making.
Private Equity Consulting
Our private equity services focus on pre-LOI digital evaluations and value creation strategies for B2B portfolio companies. We assess digital maturity, identify growth levers, and implement scalable solutions that accelerate value creation. Clients benefit from our deep understanding of both operational requirements and investor timeframes.
Customer Self-Service
We design self-service platforms that align with how modern B2B buyers prefer to work. Our solutions include interactive product configurators, service scheduling tools, and comprehensive knowledge bases. Clients reduce support costs while improving customer satisfaction through 24/7 access to critical business functions.
People
Marc Waldeck
Founder & Chief Results Officer
With over 25 years in digital business transformation, Marc leads strategic initiatives that deliver measurable results for clients. He focuses on aligning technology investments with business objectives to maximize value creation.
Molly Griffin
Vice President, Client Success
Molly oversees client relationships and ensures successful implementation of digital enablement programs. Her expertise in customer success models helps businesses achieve sustainable growth through strategic digital adoption.
Rob Flack
Chief Strategy Advisor
Rob brings extensive experience in digital strategy and change management. He specializes in bridging organizational knowledge gaps and implementing scalable solutions that drive long-term business performance improvements.
Questions
What is Digital Business Enablement?
Digital Business Enablement is a customer-focused approach that uses digital tools to help organizations attract, retain, and grow customers. It builds digital capabilities incrementally without disrupting existing operations.
How is B2B SEO different from consumer SEO?
B2B SEO focuses on attracting professional buyers through technical search strategies, industry-specific keyword targeting, and content that addresses complex business-to-business purchasing decisions.
What makes Ecommerce 3.0 different from traditional ecommerce?
Ecommerce 3.0 goes beyond basic online transactions by creating integrated digital business applications that enable customer self-service and seamless back-office connectivity.
How do you help private equity firms with B2B portcos?
We provide digital due diligence before acquisitions and implement value creation strategies that improve operational efficiency and increase portfolio company valuations.
What kind of results can clients expect?
Clients typically see faster revenue growth, improved profit margins, and increased business valuation through our focused digital enablement programs.
How long does implementation take?
Most digital transformation projects complete within 30 months, allowing gradual organizational adoption while delivering measurable results at each stage of implementation.