NuPOINT Marketing

Business Details

Strategic Marketing Solutions for SMBs & Nonprofits

NuPOINT Marketing is a dynamic, majority woman-owned firm formed through the strategic merger of two established agencies with combined decades of expertise. Our team of award-winning professionals delivers comprehensive marketing solutions tailored to small and mid-sized businesses, nonprofits, and government agencies. Specializing in market research, branding, digital marketing, and campaign management, we combine data-driven insights with creative strategy to help clients connect with their audiences.

With in-house capabilities spanning public relations, web development, and multimedia production, we provide end-to-end services that drive measurable results. Our proven track record includes hundreds of successful B2B and B2C campaigns across diverse sectors, supported by a dedicated research division and a commitment to innovation that has earned national recognition.

Services

Market Research Branding Content Creation Campaign Management Digital Marketing Public Relations Web Development Social Media Video Production Event Planning

Highlights and features

We offer 20+ years of combined marketing expertise from award-winning agencies
Our in-house market research department provides data-driven strategic guidance
Award-winning campaigns recognized by national industry organizations
Tailored marketing solutions for SMBs, nonprofits, and government agencies
Full-service capabilities from research to campaign execution

Associations and certifications

PRSA IMPACT Award
ADDY Gold Award
FACE Fundraising and Communications Excellence Award
FACE Branding Excellence Award

What people say

Award-winning campaigns Tailored marketing solutions Data-driven strategies Experienced professionals Creative excellence

Website

Update Listing

Services

Market Research

Our market research services combine quantitative and qualitative data analysis to uncover audience insights, competitive advantages, and market trends. We employ surveys, focus groups, and advanced analytics to inform strategic decisions. With over two decades of experience, we help clients minimize risks and capitalize on emerging opportunities through actionable intelligence.

Branding

We create authentic brand identities that resonate with target audiences through comprehensive brand architecture and visual communication strategies. Our services include logo development, brand style guides, and corporate identity systems. By aligning brand messaging with organizational values, we help businesses establish strong market presence and customer loyalty.

Campaign Management

Our campaign management services cover strategic planning, execution, and performance analysis for integrated marketing initiatives. We develop multi-channel campaigns combining digital and traditional media to achieve specific business objectives. From goal setting to ROI measurement, we ensure consistent messaging and optimal resource allocation across all campaign phases.

Digital Marketing

We offer comprehensive digital marketing solutions including SEO, SEM, social media, and programmatic advertising. Our data-driven approach optimizes online visibility and engagement through targeted content and performance analytics. From geofencing to OTT advertising, we leverage cutting-edge technologies to maximize digital campaign effectiveness.

Public Relations

Our public relations services focus on strategic message development and media outreach to enhance organizational reputation. We provide crisis communications, press release distribution, and media training to maintain consistent brand messaging. Through earned media placements and strategic partnerships, we help clients build credibility and industry authority.

People

Mary Rowley

CEO & Managing Partner

With over two decades of marketing leadership experience, Mary Rowley guides NuPOINT's strategic direction. She brings expertise in brand development and campaign strategy from her background as founder of Mbius New Media.

Jim Rowley

CFO & Managing Partner

Jim Rowley oversees financial operations with extensive experience in business management. His background includes financial leadership roles in both corporate and agency environments, ensuring strategic resource allocation for client projects.

Jim Donahue

Managing Partner & Co-Founder

As co-founder, Jim Donahue contributes strategic marketing expertise with a focus on client relationships. His experience spans brand development and campaign execution for diverse clients across multiple industry sectors.

Jorge Del Fabbro

Partner & Creative Director

Jorge Del Fabbro leads creative direction with a focus on visual storytelling. His design expertise has shaped award-winning campaigns, combining artistic vision with strategic marketing objectives to deliver impactful brand experiences.

Meredith Ford

Partner & Regional Vice President

Meredith Ford combines strategic planning with creative execution as Regional Vice President. Her expertise in multicultural marketing and brand strategy has driven successful campaigns for both public and private sector clients.

Questions

What marketing services do you offer?

We provide market research, branding, digital marketing, campaign management, public relations, web development, and social media services tailored to SMBs, nonprofits, and government agencies.

How do you help small businesses?

Our four-step process delivers resource-efficient marketing strategies combining research, brand development, execution, and management to help small businesses achieve measurable growth in competitive markets.

What sets you apart from other agencies?

We combine 20+ years of experience with in-house research capabilities and award-winning creative expertise to deliver comprehensive, data-driven marketing solutions across multiple industry sectors.

Can you handle government marketing projects?

Yes, we specialize in public sector marketing with experience in municipal communications, bond initiatives, and government outreach campaigns that meet regulatory requirements and community needs.

Do you have nonprofit marketing experience?

We've worked with numerous nonprofits on branding, fundraising campaigns, and awareness initiatives, including rebranding projects and advocacy campaigns that drive measurable impact.