Business Details
35 Years
experience
Your Trusted Advertising & Marketing Partner
Established in 1991, Creative Resources Group has built a reputation as an award-winning advertising, marketing, and production company dedicated to client success. Our core team combines specialized expertise in marketing, media, digital, production, and design to deliver innovative solutions tailored to evolving business challenges. With decades of experience, we leverage cutting-edge technology and strategic insights to help clients achieve measurable results. Our in-house capabilities ensure seamless coordination across all marketing elements, reinforcing brand identity and supporting long-term growth. We serve clients of all sizes, from local businesses to international enterprises, offering personalized service and faster turnaround times. Our proven track record includes partnerships with automotive dealerships, healthcare providers, and retail brands, demonstrating our adaptability across industries.By prioritizing data-driven decision-making and creative excellence, we position clients to thrive in competitive markets. Our commitment to transparency, ethical practices, and client-centric collaboration has earned us enduring relationships, with some clients partnering with us for over 20 years. We continuously invest in emerging technologies and methodologies to stay ahead of industry trends while maintaining a focus on delivering tangible value. Our mission remains centered on empowering clients to reach their goals through strategic marketing initiatives and innovative problem-solving.
Services
Digital Marketing
Video Production
Website Design
Social Media Management
Email Marketing
Graphic Design
Automotive Marketing
Media Planning
Campaign Analysis
Dynamic Video Ads
Details
- Year established: 1991
Highlights and features
- We offer 30+ years of automotive marketing expertise with proven ROI generation.
- Our in-house production team handles all creative elements from concept to execution.
- Data-driven digital strategies target audiences with precision across multiple platforms.
- Clients benefit from dedicated account management and faster project turnaround times.
- Long-term partnerships with clients spanning two decades demonstrate our reliability.
What people say
Responsive service
Innovative strategy
Proactive and efficient
Brand evolution
Consistent results
Services
Digital Marketing
Our digital marketing services combine proven strategies with emerging technologies to maximize client visibility. We specialize in search engine marketing, social media campaigns, and targeted email marketing using proprietary data tools. By analyzing real-time metrics, we optimize ad performance across platforms like Google, Facebook, and YouTube while maintaining compliance with evolving digital standards.
Video Production
From concept to final edit, our video production team crafts high-impact visual content tailored to client objectives. Services include television commercials, corporate training videos, and dynamic digital ads with automated product updates. Our 30+ year industry relationships ensure access to top-tier production resources for projects of any scale.
Website Design
We create responsive, goal-oriented websites that function as powerful sales tools. Our process integrates brand identity with user experience design, ensuring seamless mobile compatibility and conversion-focused layouts. Post-launch support includes security updates, content management, and performance analytics to maintain optimal site functionality.
Social Media Management
Our team develops customized social media strategies across major platforms including Facebook, Instagram, and LinkedIn. Services encompass content calendars, audience engagement, and campaign integration with broader marketing initiatives. We focus on building authentic connections while driving measurable lead generation and brand awareness.
Automotive Marketing
With over three decades of industry experience, our automotive division delivers specialized marketing solutions for dealerships. Services include targeted digital campaigns, inventory-specific advertising, and brand positioning strategies. We help automotive clients increase sales through data-backed approaches tailored to evolving consumer purchasing behaviors.
People
Charlie Rasak
President, Creative Director
With over 30 years in advertising, Charlie leads creative strategy at CRG. His expertise in brand development and visual storytelling has driven successful campaigns across multiple industries while maintaining a focus on measurable client outcomes.
Dawn Rasak
CEO, Media Buyer
Dawn oversees media strategy and client relations at CRG. Her data-driven approach to media buying and campaign optimization ensures clients receive maximum ROI through efficient budget allocation and performance tracking.
Jessica Banis
COO, Editor/Associate Producer
Jessica manages day-to-day operations and video production workflows. Her background in content creation and project management ensures seamless execution of multimedia campaigns from initial concept to final delivery.
Questions
What industries do you specialize in?
We primarily serve automotive dealerships, healthcare providers, and retail businesses with customized marketing solutions.
How do you measure campaign success?
We use real-time analytics, conversion tracking, and ROI analysis to evaluate performance and optimize ongoing campaigns.
Can you handle both digital and traditional marketing?
Yes, we offer integrated strategies combining digital platforms with print, TV, and radio advertising solutions.
Do you work with businesses outside Massachusetts?
We serve clients locally, nationally, and internationally through remote collaboration tools and strategic partnerships.
What sets you apart from other agencies?
Our combination of in-house production capabilities, 30+ years of industry experience, and personalized client approach differentiate us.
Videos
