Business Details
20 Years
experience
Cinematic Storytelling for Brands
Founded in 2006, Proper Medium has evolved from a visionary documentary filmmaking venture into a premier content production partner for global brands. Our approach combines cinematic storytelling with strategic narrative building to create enduring media asset libraries that drive engagement across platforms. With a battle-tested team of writers, producers, directors, and editors, we specialize in transforming brand stories into compelling visual experiences.Our proprietary process leverages cinema-grade equipment and technical expertise to deliver high-quality video content at scale. We maintain an obsessive focus on quality through meticulous planning, execution, and post-production refinement while maintaining the creative spirit that fuels our work. Our clients benefit from continuous access to our creative resources and decades of combined industry experience.
Services
Video Production
Script Writing
Documentary Filmmaking
Commercial Production
Narrative Strategy
Post-Production
Casting Services
Location Production
Music Composition
Motion Graphics
Details
- Year established: 2006
Highlights and features
- We have 18 years of experience creating cinematic content for global brands
- Our team includes certified professionals with technical filmmaking expertise
- We implement a proprietary narrative building process for content strategy
- We maintain cinema-grade production equipment and technical resources
- Our work has been recognized by major brands like Mailchimp and Delta
What people say
Compelling work
Transformational results
Cinema-quality films
Creative storytelling
Technical excellence
Services
Video Production
Our video production services create cinematic brand stories through professional filming and direction. We combine technical expertise with creative storytelling to produce content that resonates with target audiences. Our team handles all production aspects from concept development to final delivery.
Documentary Filmmaking
Specializing in brand documentaries that reveal the magic in every story. Our filmmakers create authentic narratives that showcase real people, products, and processes. We use cinema-grade equipment and techniques to produce visually stunning, emotionally engaging content.
Narrative Strategy
Developing comprehensive storytelling strategies that align with brand objectives. Our narrative building process creates content libraries for ongoing marketing needs. We help brands leverage their stories across multiple platforms and formats.
Commercial Production
Creating compelling commercial content that captures audience attention. Our team handles concept development through final production. We specialize in crafting messages that balance creative vision with marketing effectiveness.
Post-Production
Comprehensive post-production services including editing, color grading, and audio mastering. Our technical experts refine raw footage into polished final products. We ensure every detail meets cinematic quality standards.
People
Brock Hanson
Director, DP, Editor, Writer
Cinematographer and editor with expertise in visual storytelling. Specializes in creating compelling narratives through technical precision and creative vision.
Ben Arnold
Sr. Producer, Writer, Editor
Creative producer with casting expertise and editorial skills. Focuses on transforming concepts into engaging visual content through strategic planning.
Jeff Mares
Sr. Producer, Writer
Experienced producer known for creative problem-solving and client collaboration. Specializes in bringing brand stories to life through documentary-style filmmaking.
Carly Cindrich
Director, Producer, Editor
Multi-talented filmmaker with expertise in directing and post-production. Combines technical skills with creative vision to deliver high-quality content.
Blake Williams
Executive Producer, Founder
Founder with 18 years of filmmaking experience. Oversees creative direction while maintaining hands-on involvement in production and composition.
Questions
What types of video content do you produce?
We create brand films, commercials, documentaries, social media content, and narrative-driven marketing videos tailored to each client's specific needs.
How does your narrative building process work?
Our annual engagement develops a strategic content library that provides ongoing marketing assets through planned storytelling and production schedules.
What industries do you work with?
We work with diverse sectors including technology, education, manufacturing, consumer products, and nonprofit organizations.
Can you handle urgent production needs?
Yes, our experienced team can manage tight deadlines while maintaining our quality standards for time-sensitive projects.
What makes your approach different?
We combine cinematic filmmaking techniques with strategic marketing to create content that emotionally engages audiences while achieving business objectives.
Reviews (5)
Tony Jenkins
Feb 13, 2021
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What could have been and, if I'm being honest, probably should have been an insane production was made seamless by the team at Proper Medium. Anyone who can pull that off and also deliver a stellar end product will be top of my call list and recommendation list until the end of time. Great job, guys! Thank YOU!
Ben Arnold
May 25, 2020
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What can I say? I love these guys. They're one of the best video production companies in Atlanta and they're nice people too.
Dan Nadolny
Apr 08, 2020
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The best you're gonna find in Atlanta. Professionalism and flexibility. Everything was above-board, there was no fudging dates or contracts, no "gotcha" moments I've experienced with other creative-type contractors. Overall, they were outstanding to work with. Proper Medium exceeded our expectations by taking our idea to the next level and faithfully executing an outstanding final product. I'd describe PM as a world class team.
They instantly reply to stakeholders, and their accessibility distinguishes them from other service providers. They pay attention to detail, and they're willing to go above and beyond the original scope. It was a joy to collaborate with them.
They instantly reply to stakeholders, and their accessibility distinguishes them from other service providers. They pay attention to detail, and they're willing to go above and beyond the original scope. It was a joy to collaborate with them.
Jason Mallory
Feb 21, 2020
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Professional and courteous regardless of scope of job. whenever I've reached out to PM for a shoot they've been quick to quote and the follow through is excellent
Jonathan Vander Woude
Nov 29, 2019
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Professional and considerate staff. Great overall experience. Very receptive my needs. Would definitely work with them again.
